Resource

Spreadsheet

SDR Data Driven
Coaching Tool

Use this spreadsheet to compare an SDR’s prospecting performance against top-performer and team-average benchmarks so coaching is more focused.

Part of Calculated Growth SystemStep 8, Lesson 3: Diagnosing SDRs

Preview the coaching tool

Locked

SDR Data Driven Coaching Tool

A coaching spreadsheet for reviewing SDR prospecting performance against team averages and top-performer numbers to identify bottlenecks and standout metrics.

Prospecting Data View

Review the prospecting data that shows where an SDR is strong and where the workflow is breaking down.

SDR Benchmarking

Compare an individual SDR against both team averages and top-performer performance in one view.

Bottleneck Detection

Look for weaker metrics that may be limiting outbound performance and meeting creation.

Coaching Focus

Use clearer comparisons to decide what needs manager attention first.

One opt-in unlocks every course, resource, and webinar recording in the Education Hub.

What This Helps You Do

Coach SDRs with better prospecting benchmarks

Clearer Diagnosis

See where an SDR is underperforming or outperforming relative to meaningful comparison points.

Smarter Coaching

Base coaching conversations on visible prospecting gaps instead of general impressions.

Better Prioritization

Focus coaching time on the prospecting metrics most likely to unlock better results.

FAQ

Before you open the resource

What is the SDR Data Driven Coaching Tool used for?

It is used to compare an individual SDR’s prospecting performance against the team average and the top performer so coaching can focus on the most important performance gaps.

What part of the tool is used in this lesson?

This lesson focuses on the Prospecting Data tab, which helps managers understand where an SDR’s activity and conversion metrics stand out.

Why compare against both team averages and top performers?

Because those benchmarks show both what is typical and what excellent performance looks like. That gives more useful coaching context than one benchmark alone.