Resource
SpreadsheetRevenue Target
Model
Use this calculator to turn team structure, activity assumptions, conversion rates, and contract value into a more realistic revenue target for the business.
Preview the calculator
LockedRevenue Target Model
A sales planning model for pressure-testing headcount, conversion assumptions, and revenue goals before you hire to them.
Revenue Math
Translate TAM, contract value, and conversion assumptions into a target grounded in actual math.
Team Capacity
Pressure-test headcount, activities, and rep output before you hire to an unrealistic goal.
Conversion Assumptions
Model activity-to-demo, show, qualified, and close rates to see which levers matter most.
Monthly View
Break the annual target down by month and rep so expectations become easier to coach and manage.
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What This Helps You Do
Pressure-test the target before you hire to it
Revenue Math
Translate TAM, deal size, and conversion assumptions into a clearer revenue target for the team.
Team Capacity
Pressure-test headcount, activities, and rep output so hiring plans match the target you are setting.
Monthly Breakdown
See performance expectations at the rep and month level instead of relying on one top-line annual number.
FAQ
Before you open the resource
What does the Revenue Target Model calculator help with?
It helps teams convert assumptions about TAM, rep activity, meetings, qualification, close rates, and deal size into a more realistic revenue target. That makes planning less aspirational and more operational.
What inputs matter most when building a revenue target?
The biggest drivers are addressable market size, contract value, rep capacity, activity-to-demo conversion, show rate, qualification rate, and close rate. Small changes in those assumptions can materially change the output.
Should the model replace judgment?
No. The calculator is a planning tool, not a guarantee. You still need to adjust for sales-cycle length, market complexity, rep ramp time, and any constraints the spreadsheet does not fully capture.