Resource
SpreadsheetMarket Mapping
Template
Use this worksheet to define target verticals, map personas, and capture the market-specific language your sales team should be using before they scale outreach.
Preview the worksheet
LockedMarket Mapping Template
A planning worksheet for defining where to focus, who to target, and what language should shape your messaging.
Qualification Thresholds
Employee count, revenue range, and fit criteria for the first verticals you should target.
Vertical Notes
Market-specific challenges, urgency, and why your offer fits each segment right now.
Persona Detail
Pains, goals, alternatives, and proof points for the buyers inside each vertical.
Team Worksheet
A shared structure your team can fill out together so messaging and enablement start from the same logic.
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What This Helps You Do
Map the market before you write the pitch
Verticals
Define the first markets worth targeting, including employee count, revenue range, and buying context.
Personas
List the buyers and influencers inside each vertical so reps know whose problem they are solving.
Messaging Inputs
Capture challenge language, fit rationale, and urgency so your scripts and training come from real patterns.
FAQ
Before you open the resource
What should a market mapping exercise produce?
It should produce a sharper view of which verticals to pursue, who the buying personas are, what problems they care about, and why your solution fits. That foundation makes qualification, messaging, and training more specific.
How many verticals and personas should a team map first?
Start with three verticals and two to three personas per vertical. That gives enough contrast to spot patterns without making the exercise too broad to finish well.
Why is this useful before writing messaging or hiring reps?
Because weak market definitions create generic messaging and inconsistent rep execution. A clear map gives your team the language, context, and qualification rules needed to sell with more precision.