Resource
SpreadsheetList Yield
Model
Use this spreadsheet to estimate how many target accounts and contacts are needed to support the revenue goal based on list size and funnel assumptions.
Preview the model
LockedList Yield Model
A list planning model for translating revenue goals and conversion assumptions into the number of companies and contacts the team needs to work.
Revenue Inputs
Enter the revenue target, average contract value, and funnel conversion assumptions that drive list requirements.
Account Coverage
Estimate how many companies need to be in the addressable list to create enough opportunities.
Contact Volume
Model how many contacts per account and activities per contact are required to produce the needed pipeline.
Provider Planning
Use the output to pressure-test whether a data provider can actually supply enough reachable records.
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What This Helps You Do
Know how much data the team actually needs
List Sizing
Translate revenue targets into the number of companies and contacts the team needs to work.
Funnel Math
Connect show rate, qualified rate, and close rate to the amount of prospecting coverage required.
Vendor Readiness
Evaluate whether a list vendor or data provider can support the volume needed to hit the goal.
FAQ
Before you open the resource
What does the List Yield Model calculate?
It calculates how many target companies and contacts are needed to support a revenue goal after factoring in contract value, contacts per account, activities per contact, and key funnel conversion rates.
Why is this useful when evaluating data providers?
Because it tells you the actual volume of accounts and contacts needed to hit the target. That makes it easier to judge whether a provider can deliver enough usable records for the plan.
Which inputs have the biggest impact on list requirements?
Average contract value, contacts per account, activities per contact, show rate, qualified rate, and close rate all materially affect the required list size. Small changes in conversion assumptions can change the needed volume significantly.